[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zambra.cz\/5-duvodu-proc-lide-nectou-vas-obsah\/#Article","mainEntityOfPage":"https:\/\/www.zambra.cz\/5-duvodu-proc-lide-nectou-vas-obsah\/","headline":"5 d\u016fvod\u016f, pro\u010d lid\u00e9 ne\u010dtou v\u00e1\u0161 obsah","name":"5 d\u016fvod\u016f, pro\u010d lid\u00e9 ne\u010dtou v\u00e1\u0161 obsah","description":"N\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek ovliv\u0148uje mnoho faktor\u016f. Kvalita obsahu je ov\u0161em<span class=\"more-button\"><a href=\"https:\/\/www.zambra.cz\/5-duvodu-proc-lide-nectou-vas-obsah\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\">5 d\u016fvod\u016f, pro\u010d lid\u00e9 ne\u010dtou v\u00e1\u0161 obsah<\/span><\/a><\/span>","datePublished":"2019-09-11","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.zambra.cz\/author\/#Person","name":"","url":"https:\/\/www.zambra.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zambra.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zambra.cz\/wp-content\/uploads\/img_a354533_w3700_t1569163521.jpg","url":"https:\/\/www.zambra.cz\/wp-content\/uploads\/img_a354533_w3700_t1569163521.jpg","height":0,"width":0},"url":"https:\/\/www.zambra.cz\/5-duvodu-proc-lide-nectou-vas-obsah\/","about":["Web"],"wordCount":407,"articleBody":"N\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek ovliv\u0148uje mnoho faktor\u016f. Kvalita obsahu je ov\u0161em nejd\u016fle\u017eit\u011bj\u0161\u00ed, a to nejen pro u\u017eivatele, ale tak\u00e9 vyhled\u00e1va\u010de. Pokud nebudete \u010dten\u00e1\u0159\u016fm poskytovat relevantn\u00ed informace, Google ani Seznam nebude danou str\u00e1nku u\u017eivatel\u016fm v\u016fbec nab\u00edzet. A d\u00edky tomu se celkov\u00e1 n\u00e1v\u0161t\u011bvnost o hodn\u011b sn\u00ed\u017e\u00ed. Proto v\u017edy dbejte na to, aby byl obsah kr\u00e1lem webu.&nbsp;\t1. Mysl\u00edte a\u017e p\u0159\u00edli\u0161 na kl\u00ed\u010dov\u00e1 slovaPou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov je pochopiteln\u011b pro \u00fasp\u011b\u0161nost SEO d\u016fle\u017eit\u00e1, ale nem\u011bli byste ps\u00e1t jen kv\u016fli nim. Pokud nem\u00e1te skute\u010dn\u011b co \u0159\u00edct, ne\u0159\u00edkejte nic. Google jen tak neo\u0161\u00e1l\u00edte, proto\u017ee m\u00e1 speci\u00e1ln\u00ed algoritmus, kter\u00fd tyto nesmysln\u00e9 texty odhal\u00ed a stejn\u011b je ve v\u00fdsledku nezobraz\u00ed.&nbsp;\t2. Neum\u00edte to? \u0158ekn\u011bte odborn\u00edkoviPamatujte, \u017ee obsah je nejviditeln\u011bj\u0161\u00ed vizitka va\u0161eho webu. Nejste-li si jist\u00ed vlastn\u00edmi stylistick\u00fdmi \u010di gramatick\u00fdmi schopnostmi, najm\u011bte si copywritera. Ten se o v\u0161e postar\u00e1 a budete m\u00edt jistotu, \u017ee je text vytvo\u0159en\u00fd spr\u00e1vn\u011b a \u010dtiv\u011b.&nbsp;\t3. Nem\u00e1te pl\u00e1n? Velk\u00e1 chybaA\u0165 p\u00ed\u0161ete sami nebo m\u00e1te copywritera, vytvo\u0159te si redak\u010dn\u00ed pl\u00e1n. Nen\u00ed to t\u011b\u017ek\u00e9. Vezm\u011bte pap\u00edr, anebo tabulku v&nbsp;po\u010d\u00edta\u010di a sepi\u0161te si, kdy a co chcete u\u017eivatel\u016fm sd\u011blit. Ide\u00e1ln\u00ed je tvo\u0159it ho alespo\u0148 na m\u011bs\u00edc dop\u0159edu.&nbsp;\t4. Nevytvo\u0159ili jste si personyPersony jsou vzorov\u00ed z\u00e1kazn\u00edci, kter\u00e9 si sami vytvo\u0159\u00edte podle toho, na koho c\u00edl\u00edte. Podle toho byste m\u011bli nastavit i t\u00f3n komunikace, kter\u00fd budete pou\u017e\u00edvat. Vhodn\u00e9 je zvolit jen jeden a toho se dr\u017eet. Budete jim tykat nebo vykat? Chcete jednat form\u00e1ln\u011b nebo uvoln\u011bn\u011b?&nbsp;\t5. Vol\u00edte \u0161patn\u00e9 form\u00e1tov\u00e1n\u00edMimo je tak\u00e9 d\u016fle\u017eit\u00e9, jak obsah vypad\u00e1 vizu\u00e1ln\u011b. Doporu\u010duje se pou\u017e\u00edvat font o velikosti 16 px, \u010dlenit do odstavc\u016f a tu\u010dn\u011b zv\u00fdraz\u0148ovat kl\u00ed\u010dov\u00e9 \u00fadaje. Ka\u017ed\u00fd odstavec by m\u011bl m\u00edt maxim\u00e1ln\u011b \u010dty\u0159i \u0159\u00e1dky, ne v\u00edc. Zbyte\u010dn\u011b nepodtrh\u00e1vejte. Podtr\u017een\u00e9 by m\u011bli b\u00fdt jen odkazy, proto\u017ee na to jsou u\u017eivatel\u00e9 ji\u017e zvykl\u00ed z&nbsp;jin\u00fdch web\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"5 d\u016fvod\u016f, pro\u010d lid\u00e9 ne\u010dtou v\u00e1\u0161 obsah","item":"https:\/\/www.zambra.cz\/5-duvodu-proc-lide-nectou-vas-obsah\/#breadcrumbitem"}]}]