[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zambra.cz\/3-chyby-u-vaseho-webu-ktere-vas-stoji-penize-a-dobrou-povest\/#Article","mainEntityOfPage":"https:\/\/www.zambra.cz\/3-chyby-u-vaseho-webu-ktere-vas-stoji-penize-a-dobrou-povest\/","headline":"3 chyby u va\u0161eho webu, kter\u00e9 v\u00e1s stoj\u00ed pen\u00edze a dobrou pov\u011bst!","name":"3 chyby u va\u0161eho webu, kter\u00e9 v\u00e1s stoj\u00ed pen\u00edze a dobrou pov\u011bst!","description":"Chyba \u010d. 1: pov\u011b\u0159\u00edte n\u00e1vrh\u00e1\u0159e webu To je klasick\u00e1 chyba.<span class=\"more-button\"><a href=\"https:\/\/www.zambra.cz\/3-chyby-u-vaseho-webu-ktere-vas-stoji-penize-a-dobrou-povest\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\">3 chyby u va\u0161eho webu, kter\u00e9 v\u00e1s stoj\u00ed pen\u00edze a dobrou pov\u011bst!<\/span><\/a><\/span>","datePublished":"2023-06-08","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.zambra.cz\/author\/#Person","name":"","url":"https:\/\/www.zambra.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zambra.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zambra.cz\/wp-content\/uploads\/img_a332088_w2180_t1544697629.jpg","url":"https:\/\/www.zambra.cz\/wp-content\/uploads\/img_a332088_w2180_t1544697629.jpg","height":0,"width":0},"url":"https:\/\/www.zambra.cz\/3-chyby-u-vaseho-webu-ktere-vas-stoji-penize-a-dobrou-povest\/","wordCount":638,"articleBody":"\tChyba \u010d. 1: pov\u011b\u0159\u00edte n\u00e1vrh\u00e1\u0159e webuTo je klasick\u00e1 chyba. P\u0159enechali jste tvorbu webu pouze webdesign\u00e9rovi. Vy samoz\u0159ejm\u011b v\u011b\u0159\u00edte, \u017ee tito lid\u00e9 ud\u011blaj\u00ed svou pr\u00e1ci dob\u0159e a dostanete spr\u00e1vn\u011b funguj\u00edc\u00ed web. A ano, webdesign\u00e9\u0159i jsou velmi kreativn\u00ed, bohu\u017eel jen velmi mal\u00e1 men\u0161ina z nich m\u00e1 skute\u010dn\u011b n\u011bjakou p\u0159edstavu o online marketingu. Koneckonc\u016f jeden z hlavn\u00edch \u00fakol\u016f webov\u00e9ho n\u00e1vrh\u00e1\u0159e je &#8222;design&#8220; &#8211; tedy jak m\u00e1 vypadat va\u0161e str\u00e1nka. A ne jestli design funguje a tud\u00ed\u017e v\u00e1m p\u0159in\u00e1\u0161\u00ed p\u0159\u00edjmy.A v\u00ed v\u00e1\u0161 webov\u00fd design\u00e9r nebo agentura n\u011bco o internetov\u00e9 strategii? Jsou dv\u011b mo\u017enosti:\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u016fbec nev\u00ed, o co se jedn\u00e1.\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nem\u00e1 z\u00e1jem se t\u00edm zab\u00fdvat, proto\u017ee jinak to budou dal\u0161\u00ed finan\u010dn\u00ed n\u00e1klady a vy si asi vyberete levn\u011bj\u0161\u00edho zhotovitele. Faktem je, \u017ee webov\u00e9 str\u00e1nky nejsou jednor\u00e1zov\u00e9 produkty. Mus\u00edte chv\u00edli pracovat na obsahu va\u0161eho webu, dokud nebude m\u00edt po\u017eadovan\u00fd efekt a a\u017e pak bude automaticky generovat nov\u00e9 z\u00e1kazn\u00edky, objedn\u00e1vky, prodeje.\u00a0\tChyba \u010d. 2: chcete p\u011bknou webovou str\u00e1nkuZn\u00e1te to: jste sami a pozn\u00e1te kr\u00e1snou \u017eenu (nebo p\u011bkn\u00e9ho mu\u017ee). Zpo\u010d\u00e1tku jste spokojeni a t\u011b\u017eko v\u011b\u0159\u00edte, \u017ee jste ud\u011blali tak skv\u011blou trefu. Ale postupem \u010dasu je v\u00e1m jasn\u00e9, \u017ee tohle bude o t\u011b\u017ek\u00fdch kompromisech. Proto\u017ee jen dobr\u00fd vzhled nesta\u010d\u00ed. Na internetu funguje podobn\u00fd princip. P\u0159edpokl\u00e1d\u00e1me, \u017ee na\u0161e grafika a skv\u011bl\u00e9 rozlo\u017een\u00ed str\u00e1nek by m\u011bly n\u00e1v\u0161t\u011bvn\u00edky zaujmout. Bohu\u017eel to je \u0161patn\u00e9 my\u0161len\u00ed. Je to stejn\u00e9 jako ve vztahu, vnit\u0159n\u00ed hodnoty na\u0161eho partnera jsou mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e vzhled. A to je tak\u00e9 pravda na internetu.A jak\u00e9 jsou ty vnit\u0159n\u00ed hodnoty va\u0161eho webu? U\u017e m\u00e1te asi tu\u0161en\u00ed, \u017ee je to obsah. Text, informace &#8211; v\u00fdhoda, kterou n\u00e1v\u0161t\u011bvn\u00edk dostane prost\u0159ednictv\u00edm va\u0161ich str\u00e1nek.Nab\u00eddn\u011bte informace, kter\u00e9 zaj\u00edmaj\u00ed n\u00e1v\u0161t\u011bvn\u00edka, nap\u0159\u00edklad bezplatn\u00e9 tipy jsou z\u00e1rukou, \u017ee m\u00e1te v\u017edy dost n\u00e1v\u0161t\u011bvn\u00edk\u016f na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.\u00a0\tChyba \u010d. 3: mus\u00edte m\u00edt perfektn\u00ed webSamoz\u0159ejm\u011b m\u00e1me r\u00e1di, kdy\u017e v\u011bci funguj\u00ed tak, jak jsme si vysnili. Co je tedy \u0161patn\u00e9 na p\u0159\u00e1n\u00ed m\u00edt perfektn\u00ed web? V\u011bt\u0161ina lid\u00ed ztroskot\u00e1 se sv\u00fdmi str\u00e1nkami, je\u0161t\u011b ne\u017e v\u016fbec za\u010dne n\u011bco d\u011blat. \u010casto toti\u017e p\u0159em\u00fd\u0161l\u00ed nad t\u00edm, cokdy\u017e v nich bude n\u011bjak\u00e1 chyba a odrad\u00ed jim z\u00e1kazn\u00edky.Co kdy\u017e tato chyba zlikviduje obraz firmy. Proto vyu\u017eij\u00ed vzne\u0161en\u00fd n\u00e1zor o dokonalosti k odlo\u017een\u00ed webu. Ve skute\u010dnosti je to strach. D\u016fsledky: tak dlouho se kontroluj\u00ed v\u0161echny funkce, a\u017e dojde rozpo\u010det a projekt webu se zru\u0161\u00ed. Prvn\u00ed a hlavn\u00ed my\u0161lenkou by m\u011blo b\u00fdt: rychl\u00e1 implementace je lep\u0161\u00ed ne\u017e dokonal\u00e1, proto\u017ee m\u00e1te okam\u017eit\u00fd pocit \u00fasp\u011bchu a z\u016fstanete motivov\u00e1ni. N\u00e1klady jsou tak\u00e9 mnohem zvl\u00e1dnuteln\u00e9. D\u00edky rychl\u00e9 implementaci m\u016f\u017eete okam\u017eit\u011b generovat n\u00e1v\u0161t\u011bvn\u00edky a vytvo\u0159\u00edte z\u00e1klad pro zv\u00fd\u0161en\u00ed prodeje. Teprve potom m\u016f\u017eete posoudit, na co se n\u00e1v\u0161t\u011bvn\u00edci nej\u010dast\u011bji d\u00edvaj\u00ed a kter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou v Googlu nej\u010dast\u011bji ps\u00e1na, aby v\u00e1s na\u0161li. To v\u00e1m umo\u017en\u00ed reagovat na popt\u00e1vku n\u00e1v\u0161t\u011bvn\u00edk\u016f. A pokud to takto ud\u011bl\u00e1te, zv\u00fd\u0161\u00ed se postupn\u011b z\u00e1jem i prodej.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"3 chyby u va\u0161eho webu, kter\u00e9 v\u00e1s stoj\u00ed pen\u00edze a dobrou pov\u011bst!","item":"https:\/\/www.zambra.cz\/3-chyby-u-vaseho-webu-ktere-vas-stoji-penize-a-dobrou-povest\/#breadcrumbitem"}]}]